The ends of the letters “k” and “d” have the same height as the dot above “i” and the capital “L.” The letters are lowercase (except for the initial one), black, and sans-serif. In the first half of the image – the word “Linked” is made in Source Sans font: Light and Semi-bold font. The debut version was created in a business style – practical, without frills, immediately setting a serious tone. The platform has over 500 million registered individuals from 200 countries worldwide, covering 150 fields of activity. It’s a social network designed to find the necessary specialists and establish business cooperation. It consists of the word “Linked” and the preposition “In.” There is a barely noticeable space between them, allowing the elements to seem to merge. Over the years, it has changed twice, but very insignificantly, remaining the same as it was at the beginning. The company’s emblem appeared immediately after its opening and is contemporary. All key development periods in the partner platform are reflected in its symbolism. In January 2017, it became the property of Microsoft, which purchased it. In the first half of 2011, it applied for an IPO and, by summer, was registered on the New York Stock Exchange. Also, there were top managers from PayPal among LinkedIn creators, so it’s only natural that the color close to the PayPal blue was chosen.Officially, the company’s career and logo began at the end of 2002, but the service actually started working in the spring of 2003.There may be several reasons why the company opted for blue.Color The corporate palette comprises three colors: blue, black, and white.Although the Source Sans font exists in a number of weights, the company recommends to opt for “Light” or “Semi-bold” versions.
Font The type used in the LinkedIn wordmark is called Source Sans.Some things do not need dramatic lines or acid color to look stylish and sleek.The word “in” is placed in a blue square shape with rounded angles.The wordmark comprises of the words “Linked” and “in”.Such a logo could have hardly been created in the previous century.Symbol The LinkedIn symbol looks absolutely up-to-date and leaves a “web 2.0” impression.The black “Linked” inscription today is colored in the same shade of blue, as the square with the rounded angles, placed on the right from the lettering.2019 - Today In 2019 the LinkedIn logo was redesigned for the second time, and now the only change was about the logo’s color palette.2011 - 2019 The redesign of 2011 only changed the typeface of the logotype, keeping the original composition and concept, along with its color palette.